Muse Store

The brand opened its first physical store in Madrid with the ambition of making it a flagship and establishing a concept for future stores in the city.

To position the brand as a distinctive name in fashion accessories, we proposed a contemporary design that stands out through colour. Inspired by the organic forms of the 1960s, the immersive space is dominated by a blush pink that shifts from salmon to violet as the light changes.

The colour extends across the floors, walls and curtains. Orthogonal brushed-steel furniture provides contrast, freshness and balance, creating a clear, recognisable identity that can be carried into future stores.